Dimakatso Lukhele – My Story

Our featured entrepreneur for this week says that if she was offered a chance to start over again, she would do absolutely nothing differently! “I believe that everything we go through as human beings is all a part of God’s plan and contributes towards our destiny. I am grateful for every mistake and failure which I came across because they have made me a stronger and even wiser woman than I was before.”

Dimakatso Lukhele is the founder of Katso Media (PTY) Ltd and Education Ambassadors SA Non-Profit Organisation. She currently holds the position of a Director and Strategist. Lukhele graduated from Tshwane University of Technology in Public Relations Management and was named best student in Public Relations and Communication Science.

“Katso was taken from my name Dima (Katso). I chose to use a part of my name because I wanted my company to encourage the qualities and beliefs which I have and strongly believe. It’s not only about making money and striving to be wealthy but it is also about helping others be better; that’s what I believe in. God blesses us in order to be a blessing to others.”


Katso Media PTY (LTD) is an integrated communications agency that delivers campaigns combining social media and content development, marketing and PR, digital marketing and communication strategies, as well as execution of creative advertising campaigns.  They have worked with clients such as Showbiz Entertainment And Arts Expo, C-Major Productions, Yvonne Chaka Chaka Promotions, GBM Holdings to name but a few.

“I started Katso Media in October 2014 and it has been the best decision that I’ve ever made. I have really been blessed but here are some of my most memorable highlights so far:

• I was recently nominated as South Africa’s Tomorrow’s Leader at the Tomorrow’s Leaders Convention which recognises young people with the ability and skills to shape and change people’s lives.

• I got to work with the legendary Yvonne Chaka Chaka doing digital communications for her brand and promotions company. It exposed me to years of experience and opened up connections with other powerful women.

• I was also recently featured in the Business Woman Feature of the Great Women International Online Magazine which can be read here: http://bit.ly/1NsCN05

• I had a profiling interview opportunity with Sebenzile Nkambule while she was still at Talk Radio 702 for a full 30 minutes talking about my organisation.”

Dimakatso is a business woman at heart and states that when starting out, one of her biggest challenges was getting clients on board. “Firstly, I would often be rejected because I was young and secondly because I was a woman (or a girl so they said). Did that get me down? Of course not! In less than a month after starting my company, I pushed day and night looking for clients and praying and finally received two clients – one in Johannesburg and one in KZN (I also got to travel). Had I given up when I was rejected for being young and a woman, then I wouldn’t be where I am today.”

You can be an all-round Public Relations Professional out there but if you fail to establish a successful and good relationship with your client, you are most likely to perform one-time only projects which in the end is not exactly the right way to do business. The most important thing is to always be you and be honest to your clients. Those who are confident about themselves are the ones who are most likely to succeed when doing business, but note that you shouldn’t let your ego eat your talent either. In short, be confident about yourself, your creative processes and your capabilities. Make the connection between you and the client a transparent one where honesty is easily felt on every project.

This is likely the most obvious differentiator. PR and digital marketing agencies, big and small, usually require a minimum fee. In most instances, the base is lower at a small firm – primarily due to lower overhead. Large agencies cover the administrative and out-of-pocket costs needed to support more staff and expansive operations, requiring higher billing rates. However, small agencies like Katso Media can provide the same full-service expertise at lower rates because of our streamlined operations. And it is important to realise that this does not limit an agency’s client list to just regional businesses or unknown organisations. Small agencies help clients maximize budget levels that large agencies couldn’t even consider. Usually large agencies are mainly focused on winning and servicing mega-accounts with multi-million rand budgets. On the other hand, a small agency like Katso Media would cherish your business and never take it for granted, providing more attention and better service.


I would like to see Katso Media helping out other female entrepreneurs to reach their dreams. It’s not only about one woman succeeding but it’s also about helping others when you have made it to the top. I also intend on owning a series of business under Katso Group which will focus on various kinds of businesses. I love education and learning about other businesses hence I also intend on being an investor to many other female owned businesses.

My top 3 business tips for aspiring female entrepreneurs:

• Get social. There’s no doubt that social media presence is important to a business’s marketing strategy. If you’re not familiar with social media for business, perhaps you can take online courses to understand how to use such platforms to build up your company.

• Use your networks. Being a small business owner is stressful, so use your network to form a reliable support system. It helps to have a peer or mentor who understands what you’re going through and can help you navigate any potential problems you may face. Consider joining industry groups or online communities too because professionals within these groups can provide a great sounding board for new ideas, solutions and genuine advice.

• Don’t stop searching. Don’t just use your existing network and resources — always stay on the prowl for new business leads. For small businesses, this is especially important as the stakes are higher. Knowing where to look for leads can make all the difference you may need in your business. It’s all about meeting people who will help you win new business or find prospective clients.

Digital marketing is definitely my most effective marketing tool as it is instant. Unlike traditional PR, digital marketing allows one’s business to expand in different regions and countries within minutes. Love it!

I look up to and draw inspiration from my mother – she raised her kids from her domestic work salary, making sure that all her children have school uniform, food to eat and clothes to wear. To this day I don’t know how she did it but all I know is that whenever I think of her strength, I can’t help but continue to push in order to be a better woman whom she had intended me to be.

Secondly, DJ Zinhle for providing a platform for other women to share their entrepreneurial stories. It is such a selfless act which many other well-known females can learn from. It truly is an inspirational act of kindness to not only focus on personal success but the success of others, too. I admire that so much.

Education Ambassadors SA is a non profit organisation which I founded in 2012 with the aim of reaching out to the youth and to offer them opportunities. Part of what we do in this platform is to publish career opportunities such as internships, bursaries and learnerships available in the private and the government sector. Our website also has a feature where we invite young and unknown writers to email us their articles, opinion piece or even poems about education, entrepreneurship, leadership and much more.

To date, more than eight of our writers received an opportunity to get their articles published in Leadership magazine, News24, Tomorrow’s Leaders websites and so much more. That was a beautiful experience to see all their work originally published in our websites and social platforms going national through us. Lastly, we organise events to help the poor. This could be in the form of raising funds for a particular school or hosting an event at a school by inviting motivational speakers to give inspirational talks to the kids. We often target schools with really poor backgrounds. You can read more about this project here: www.educationambassadors.org.za

My advice to other female entrepreneurs is to never give up. No matter how hard it gets, how disappointing life may become and how bad things may seem, continue to not only dream but have the courage to act on your dreams. Don’t be discouraged by people’s opinion of you – only care about what God thinks of you. This has been said a lot in the past but also learn to carefully choose who you associate with. In order to succeed, you don’t need to be around negative people who just draw life out of you. Be around people who inspire you to be a better person.
“Never stop praying.” – 1 Thessalonians 5:16

Contact us Katso Media:

Email: dima@katsomedia.co.za

Twitter: @DimaLukhele / @KatsoMedia

Instagram: @dimalukhele / @KatsoMedia

Facebook: Katso Media

Phone: (011) 050 7074

Website: www.katsomedia.co.za

Thank you Dimakatso for sharing your inspirational story. We wish you only the best for the future!​​

6 Comments, RSS

  1. sabelo.mabilane@gmail.com'

    Sabelo September 18, 2015 @ 12:23 pm

    Wow congrats Dima,wishing you all the best in the future,this was really inspiring for me! 🙂 God bless you & your company *flourish!*

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