I need your help in raising awareness around Umbilical Cord Stem Cell Storage, by talking about the #Save3Lives Campaign. I am looking for 3 South African families in need, who are facing serious illnesses. The campaign is for families where the mother is currently pregnant and the unborn baby has a sibling needing a stem cell transplant (bone marrow transplant).
Together we can help fight childhood cancer and possibly save a life! Please get involved and help me find families who can benefit from this campaign, so that I can put them in contact with Cryo-Save South Africa, to be considered for their Cost Free Family Donation Programme.
Families in need can contact me via this link or by selecting the Contact Me tab in the menu bar.
Please spread the word in your communities and on social media by using the hashtag #Save3Lives together with the applicable handle for Cryo-Save South Africa. Their social media platforms are:
Thank you, let’s fight childhood cancer together.
The ‘Save 3 Lives’ campaign gives South African families facing serious illnesses the chance to explore stem cell treatment – even if they can’t afford it. It’s a game changing concept that needs your voice.
You have the power to save lives. You can do it by joining the national conversation about umbilical cord stem cell storage, and by ensuring that more South Africans are aware that incredible new treatment options are emerging for critical illnesses like Multiple Sclerosis and Leukaemia.
Cryo-Save, South Africa’s stem cell storage pioneer, is reaching out – with the public’s help – to make sure that all pregnant South African families have access to evolving stem cell treatment, regardless of their financial situation.
“You, the ordinary South African, can save a life. It’s as simple as that,” says Louis Rehrl, Cryo-Save Managing Director. “If you engage with the ‘Save 3 Lives’ campaign and talk to your friends and our partners about stem cell storage you’ll have played a vital part in identifying families in need, and taking action to help them.”
Cryo-Save South Africa operates as part of Europe and Africa’s largest private human umbilical cord stem cell bank, the Cryo-Save Group. The company gives families the opportunity to save their newborn child’s umbilical cord stem cells. Stored cells can then be used to help develop treatments, using the latest medical advances, for family members impacted by a range of severe diseases, including Sickle Cell Anaemia and some forms of blood cancers, among many others.
When a family member is stricken with a serious disease, saving the stem cells of a younger brother or sister offers a precious ray of hope for treatment, today and into the future. But while stem cell storage is clearly a powerful tool in the world of modern medicine, in countries that do not have a public stem cell bank – like South Africa – access and affordability are key issues. A sibling has a one in four chance of providing a perfect match for his or her sibling of either gender, but the storage process is beyond the financial reach of many.
“Unfortunately umbilical cord stem cell storage is not something everyone knows about, nor is it something every family can afford,” says Rehrl. ’Save 3 Lives’ looks to raise awareness across the country about the fact that these stem cells can be saved and potentially used for future treatment for a range of serious diseases. Equally, we want to help South African families in need, and to make sure they are able to take advantage of the opportunity for treatment, even if they are experiencing financial challenges. We’re delighted to have the help of well-known parents who have stored with us such as DJ Zinhle, Ryan O’Connor and Kurt Darren to do this.”
These parents will raise awareness of the benefits of umbilical cord stem cell storage, and to create access for families in need to this facility, courtesy of Cryo-Save’s Cost-Free Family Donation Programme. The programme works with families wishing to store their newborn’s umbilical cord blood stem cells for a member diagnosed with a life-threatening disease that can be addressed using stem cell treatment. The programme is specifically designed to offer families in need the opportunity to have the cord blood stem cells of their newborn child collected and saved without any charges – with the aim of treating a diseased first line relative in the near future.
“There are a lot of worthy cases out there, and we want to help,” says Rehrl. “If a family is in trouble and can’t afford a potential solution we want to get involved. This help is both immediate – in terms of the stem cell storage process – and then also plays out over the longer term, as stem cell treatments for particular conditions evolve.”
CHOC Childhood Cancer Foundation – Gauteng South Region will play an important role in helping Cryo-Save use its partnerships to their full potential. CHOC Gauteng South Region is distributing awareness information across its significant network of families, supporters and patrons. Cryo-Save will also make a donation to the CHOC – Gauteng South Region from each successful cord blood storage in 2016. Each family that stores their baby’s umbilical cord stem cells with Cryo-Save during the ‘Save 3 lives’ campaign will receive a call to action card with details on how they can also use their voice to spread the word.
“These elements all play an important role in getting families and parents to drive a national conversation about how South African families can either qualify for a “life”, or contribute to saving one,” concludes Rehrl. “Moms will also be encouraged to engage with the campaign through various social media channels, and it will all tie together on social media with the help of our brand ambassadors. We’re excited about the road ahead. We know that with the public’s help we can make a real difference to desperate families.”
About Cryo-Save South Africa:
Cryo-Save South Africa is part of the Cryo-Save Group, Europe’s and Africa’s largest private human stem cell bank. Through its 5 international labs, Cryo-Save globally stores more than 280 000 samples. In 2009, Cryo-Save became the first lab in the world to offer a validated cord tissue stem cell storage service and in 2013 provides unique viability testing on cord tissue to assess viability. Driven by its international business strategy, Cryo-Save is now represented in over 40 countries on six continents with ultra-modern processing and storage facilities in Belgium, Germany, Dubai, India and South Africa. Cryo-Save South Africa is owned by two publicly listed companies, providing unmatched financial security for your investment. The South African lab sets the benchmark for blood banking laboratories in Africa and is situated in Pretoria. For more information on Cryo-Save or Stem Cell Storage contact 087 8080 170 or firstname.lastname@example.org.
Cryo-Save South Africa
Wendy Rehrl, Marketing
Tel: 087 8080 170 / 076 451 2943